Introduction to brand identity and sketching
Completed: Fall 2013 Duration: 4 weeks Client: Fictive
The aim was to design a rotary tool that looked as if it had been made by Bang & Olufsen.
Core form values
Bang & Olufsen, B & O, is a Danish manufacturer of high-end consumer electronics such as televisions and speakers. Their design is based on simple geometric shapes and restrictive use of color.
Five interviews where users tested rotary tools were performed. The input from the users showed that the Dremel-style rotary tools mainly felt like precision tools and that they afforded the pen grip.
“Too top heavy for comfortable pen grip”
“Seems to be hard to clean”
“Pen grip is preferred for precision”
“Feels like a precision tool”
“The function of the buttons are not intuitive”
- User feeback
Ideation and concept sketching
The sketching process explored directional conical shapes that encouraged precision. Three main directions were reduced to one. Five form variations of the chosen direction were presented before work began on the final concept.
Form variations of precision concepts
Final concept sketches